Plain-language insurance

Insurance terms, defined plainly.

Insurance has its own vocabulary, and most of it isn't intuitive. Here are the terms we explain to clients most often, in plain English.

Actual Cash Value (ACV)
A method of paying claims where the insurance company pays the replacement cost minus depreciation. Contrast with Replacement Cost (RC), which pays without depreciation deduction.
Additional Insured
A person or entity not originally on the policy who is added by endorsement and gains the rights of an insured. Common in contracts where a landlord or general contractor requires being added.
Adjuster
The person assigned by the insurance carrier to investigate a claim, assess damage, and determine payment. Field adjusters visit sites; desk adjusters work claims remotely.
Aggregate Limit
The maximum amount an insurance policy will pay across all claims during a policy period, regardless of how many individual claims are filed.
Assignment of Benefits (AOB)
Paperwork that transfers your right to receive insurance payments to a third party — usually a contractor or restoration company. Can strip you of the right to control your own claim. We recommend never signing AOBs.
Binder
A temporary insurance contract issued while a permanent policy is being prepared. Confirms coverage is in force.
Bodily Injury Liability
Coverage that pays for medical expenses, lost wages, and pain and suffering of others when you cause an accident.
Business Owners Policy (BOP)
A packaged commercial policy bundling general liability, commercial property, and business income coverage. Designed for small to mid-size businesses.
Cash Value
The savings component of a permanent life insurance policy (whole, universal). Grows tax-deferred over time and can be borrowed against.
Certificate of Insurance (COI)
A one-page document summarizing your policy that proves to a third party (landlord, client, vendor) that you carry insurance. We issue them same-day.
Claims-Made Policy
An insurance policy that only responds to claims first reported during the policy period. Common for professional liability. Contrast with occurrence policies.
Coinsurance
A clause requiring you to insure your property to a specified percentage (usually 80%) of its replacement value. Underinsuring triggers a penalty at claim time.
Collision Coverage
Auto insurance that pays for damage to your vehicle from a crash with another vehicle or object, regardless of fault.
Comprehensive Coverage
Auto insurance that pays for damage to your vehicle from non-collision events — hail, theft, vandalism, fire, glass, animal strikes. Critical in Oklahoma.
Declarations Page
The first page(s) of your policy that summarize coverage, limits, deductibles, premium, and named insureds. Often called the 'dec page.'
Deductible
The amount you pay out-of-pocket before insurance pays on a claim. Higher deductibles generally mean lower premiums.
Depreciation
The reduction in value of property over time due to age, wear, and obsolescence. Affects how ACV claims are paid.
Dwelling Coverage (Coverage A)
In a homeowners policy, the coverage that pays to rebuild your home itself. Should equal current rebuild cost, not market value.
Endorsement
A modification or addition to an insurance policy that changes the original terms. Some add coverage; some restrict it.
Errors & Omissions (E&O)
Another name for professional liability insurance. Covers claims that your work caused financial harm to a client.
Experience Modifier (Ex-Mod)
A factor in workers' compensation that adjusts premium based on your claims history versus industry averages. 1.00 is average; lower is better.
Extended Replacement Cost
A homeowners endorsement that pays an additional 20-50% above your dwelling limit if rebuild costs exceed your coverage. Inexpensive but valuable.
General Liability (CGL)
Foundation commercial coverage protecting against third-party bodily injury, property damage, and personal/advertising injury claims.
Guaranteed Replacement Cost
A homeowners endorsement that pays whatever it costs to rebuild your home, with no cap. Available from some carriers.
HO-3
The most common homeowners policy form in the U.S. Covers your dwelling on an open-perils basis and personal property on a named-perils basis.
HO-5
A premium homeowners form that covers both dwelling AND personal property on an open-perils basis. Broader than HO-3, slightly more premium.
Hired and Non-Owned Auto
Commercial auto coverage for rented vehicles (hired) and employee-owned vehicles used for business (non-owned). Often missed but important.
Independent Agent
An insurance agent who represents multiple carriers rather than just one company. Can shop across the market to find the best fit. (That's us.)
Liability Coverage
Coverage that pays for harm you cause to others — bodily injury or property damage. Required by law for auto in Oklahoma.
Loss of Use Coverage
Pays additional living expenses (hotel, meals, etc.) when your home is uninhabitable due to a covered loss.
MCS-90
A federally required endorsement on commercial trucking policies for vehicles in interstate commerce, providing public liability protection.
Medical Payments Coverage
Auto: pays medical expenses for you and passengers regardless of fault. Home: pays small medical expenses for injured guests.
Named Insured
The person or entity specifically listed on the policy as the policyholder. Their spouse and resident relatives are typically also covered.
Non-Renewal
When an insurance company declines to continue coverage at the end of a policy period. Different from cancellation, which terminates mid-policy.
Occurrence Policy
An insurance policy that responds to claims arising from events that occurred during the policy period, regardless of when the claim is reported.
Personal Injury Protection (PIP)
Auto coverage that pays medical expenses and sometimes lost wages for you and passengers regardless of fault. Optional in Oklahoma.
Premium
The amount you pay for insurance coverage, typically billed monthly, semi-annually, or annually.
Replacement Cost (RC)
A method of paying claims where the insurance company pays what it costs to replace damaged property with new property of like kind and quality, without depreciation.
Retroactive Date
On a claims-made policy, the earliest date for work that the policy will cover. Maintaining the original retro date across carrier changes is critical.
Rider
An older term for what's now usually called an endorsement — an addition or modification to a base policy.
Subrogation
The process by which your insurer, after paying your claim, pursues recovery from the at-fault party. You may get your deductible back if subrogation succeeds.
Tail Coverage (Extended Reporting Period)
On a claims-made policy, coverage purchased when ending the policy that allows claims to be reported for past work after the policy ends.
Term Life Insurance
Life insurance that provides coverage for a specified period (10, 15, 20, or 30 years). Most affordable type, ideal for income replacement during working years.
Umbrella Insurance
Additional liability coverage sitting on top of underlying home and auto policies. Typically $1M-$5M, costs $200-$500/year, exceptional value.
Uninsured/Underinsured Motorist (UM/UIM)
Auto coverage that pays your medical bills and damages when the at-fault driver has no coverage or inadequate coverage. Critical in Oklahoma due to high uninsured rates.
Whole Life Insurance
Permanent life insurance with a guaranteed death benefit and cash value that grows tax-deferred. More expensive than term.
Wind/Hail Deductible
A separate, often percentage-based deductible (1-5% of dwelling) that applies only to wind or hail damage claims. Very important to understand in Oklahoma.
Workers' Compensation
Insurance covering medical care, wage replacement, and disability benefits for employees injured at work. Required for most Oklahoma employers.

Have a term you can't decipher?

Insurance jargon is full of trapdoors. Call us — we'll translate whatever's confusing you.

Representing 25+ top-rated carriers

The right policy from the right company.